Focusing on the Cause, Not Just the Results. Growing with you for a brighter future

In 1998, LBS Group was established in Hong Kong. At that time, society held stereotypes about the hygiene and pest control industry, and many could not understand why one would choose such a field, often considered "unrefined" or "unworthy of elegant halls". Because we saw the value that others overlooked, believed in the possibilities that others were unwilling to acknowledge, and were deeply convinced that hygiene and pest control is a cause related to public health—a career worth dedicating a lifetime to.

 

This original aspiration and steadfast commitment are recorded in our publication, "Sow the Cause, Forget the Fruit", which also documents our entrepreneurial journey, serving as a guiding beacon for our path forward.

 

 

The Early Days: Embracing "Sow the Cause, Forget the Fruit" to Overcome Challenges

In the initial stages, we faced periods with no orders, idle staff, and even signed contracts being canceled. The belief in "Sow the Cause, Forget the Fruit" sustained us through these hardships. We viewed entrepreneurship like farming: one should not focus solely on short-term harvests but concentrate on doing each step well. We firmly believed that while the hygiene and pest control industry might appear as a saturated "red ocean", it actually contained vast expanses of "blue ocean" — by creating real value for clients and building a solid foundation for the enterprise. This focus guided us through the uncertainties of our beginnings.

 

Reshaping Value: Dignifying Ordinary Work

We have always insisted on one mission: changing society's perception of this profession. Hygiene and pest control form the first line of defense in safeguarding public health. Every colleague, dressed in neat uniforms, equipped with professional tools, and delivering high-quality service, is not merely performing manual labour. They are executing a professional, dignified task that ensures environmental safety. This intrinsic sense of value makes ordinary roles shine with extraordinary significance.

 

 

Nurturing Talent: Believing Ordinary People Can Achieve Extraordinary Things

We believe that "ordinary people can accomplish extraordinary things". Over the years, some colleagues have steadfastly remained at their posts, becoming indispensable cornerstones of the team. Technicians have diligently studied and gladly shared knowledge, advancing to become managerial backbones. Others have started from scratch in new markets, leading their teams to growth. There are also those who have successfully transitioned roles, leveraging keen insight to explore new frontiers. These stories represent our most treasured assets.

 

Cultivating the Market: The Tortoise Spirit for a Century-Long Enterprise

In an era that often pursues quick results, we choose to be the steady-paced "tortoise". Expanding from Hong Kong to over 200 cities across Mainland China and Southeast Asia, we have always followed the same simple logic: we do not chase rapid expansion or engage in cut-throat price competition. Instead, we steadfastly serve each client well and execute every service meticulously. We believe true core competitiveness lies not in speed, but in depth; not in scale, but in quality. This philosophy of "slow is fast" has allowed us to establish solid roots in every city we enter.

 

 

Cultural Heritage: Bridging Geographical Boundaries with Sincerity

As our operations extended to Mainland China, Taiwan, and Southeast Asia, we validated that the principles of treating people with sincerity and handling affairs professionally remain universally effective. Our "5Rs" core values — Respect, Recognition, Reward, Training, and Roadmap — have gained acceptance among colleagues across all markets. Management approaches like Round Table Club, Elite Club, and the Credit Scheme have also been successfully implemented in different regions, proving that sound ideas can transcend cultural differences.

 

 

Looking Ahead: Continuing as "Cultivators" of Our Time

Today, our service network spans multiple regions, serving over ten thousand corporate clients. We are more convinced than ever that there are no shortcuts to success. Moving forward, we will continue to focus on three key areas: creating superior service experiences for our clients, providing broader development platforms for our employees, and contributing to the construction of a healthier environmental safeguard for society.

 

 

In this fast-paced era, adhering to "Sow the Cause, Forget the Fruit" is not easy. Yet, we are willing to continue cultivating diligently, steadily, without haste or arrogance, doing what needs to be done. We firmly believe that as long as we persist in sowing good causes, remain true to our founding aspiration, and do not fixate on immediate gains or losses, time will ultimately yield the most beautiful results.

 

We extend our gratitude to every partner who has walked alongside LBS. It is your trust and support that allows this story of "Sow the Cause, Forget the Fruit" to continue. Let us join hands and journey together, continuing to cultivate enduring value in the long river of time.